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MEAP Authors: Elizabeth White, Liz McMillan, Pat Romanski, Rostyslav Demush, Dean Madison

Related Topics: Mobile Enterprise Application Platforms, Agile Digital Transformation, Internet of Things Journal

Blog Post

Digital Transformation and Its Role in Mobility and Competition By @KRBenedict | @ThingsExpo #IoT

Acting fast enough in a fast evolving market is key

I don't think we take competition serious enough.  I don't think we fully understand how important digital transformation is, and the far-reaching economic implications of not competing effectively.  In 2014 in a discussion about the struggling Finnish economy, Mr Stubb, the former prime minister of Finland, told a newspaper, "Steve Jobs took our [country's] jobs."  His words describe the severe impact of not competing effectively on a nation's economy.  In a global market innovation and competition from the other side of the world can powerfully and rapidly impact the local economy for good or bad.

In April of 2014, Microsoft acquired mobile phone maker NOKIA.  NOKIA was never able to effectively transition from mobile phones to smartphones and suffered heavy losses as a result.  NOKIA's CEO spoke to his employees after the acquisition was announced and shared an insightful comment, "We didn't do anything wrong, but somehow - we lost".  This comment remains puzzling.  It seems to demonstrate a misunderstanding of the very nature and scope of competition in a global market.  It's not about doing something wrong; it's about doing something right fast enough to matter.

NOKIA had a better vantage point than most competitors.  They dominated the mobile phone market for many years.  They were not, however, able to change their "thinking" and "pace of innovation" to keep up with both competition and the fast changing preferences of mobile consumers.  The world changed faster than NOKIA management could evolve and transform.  NOKIA's more nimble competitors adjusted faster, and innovative newcomers, minus the baggage of past successes, out played them.

Acting fast enough in a fast evolving market is key.  Sports Authority filed for Chapter 11 bankruptcy this week and gave this statement, "We are taking this action so that we can continue to adapt our business to meet the changing dynamics in the retail industry." Sports Authority was founded in 1928. How much time do they need? Obviously they needed more time than they had.

Sports Authority CEO Michael Foss said in a written statement this week (March 2016), "We need fewer stores as consumers are increasingly shifting to online shopping."   We have all known the adoption of e-commerce and mobile commerce is rapidly expanding and changing retail for decades.  These statements seem to reveal the inability of an organization to digitally transform even in the face of overwhelming data.

Follow me on Twitter @krbenedict

Watch my latest video - https://www.youtube.com/watch?v=Oi1GJC_1Ddk&feature=youtu.be

http://www.futureofwork.com/article/details/competing-in-digital-transformation-and-mobility

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.